For nearly a decade, Toyota's international Olympics sponsorship blocked other auto brand competitors from buying national ad spots tied to the Games. But as of this year, Toyota no longer holds exclusivity rights within NBCU's inventory - sources say not enough of its sponsorship dollars were being put toward supporting athletes - and Hyundai has raced in to take advantage.
Hyundai returns to the Olympics as the presenting sponsor of the USA women's soccer team with a new ad campaign. The campaign depicts parents coaching their children through the frustrations that come with playing sports, while chauffeuring them to and from practice in Hyundai SUV brands. The ads are running as 30- or 60-second spots throughout the Games.
Our sponsorship of the USA women's soccer team comes with an inventory package that includes two 30-second halftime spots in each of that team's games. Beyond that, NBCU rotates our commercials throughout the different sports in the Olympics.
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