How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics | AdExchangerProgrammatic buying during the Olympics drives new brand participation, effective reach, and customized targeting for media agencies.
The First Programmatic Olympics Is Attracting New Advertisers | AdExchangerProgrammatic advertising opens up Olympic ad space to new advertisers by lowering the barrier to entry.Ad pricing can fluctuate significantly in programmatic ad buying for live sports like the Olympics.
Why Toyota's Olympics Exit Opens Up The Games For Hyundai | AdExchangerHyundai takes advantage of Toyota losing exclusivity rights in Olympics advertising to reach a broader national audience.
The Prompt: What Happens When We Hit The 'Data Wall'?Companies are using AI like Google's Gemini chatbot for Olympics advertising, sparking mixed reactions.