TikTok is set to launch a new app for photo posts, dubbed TikTok Notes...unless users opt-out.
Photo posts on TikTok generate 1.9x more likes and 2.9x more comments than videos on average, signaling a shift towards photo content focus.
With TikTok Notes, brands and creators can expect broader reach, visibility, and enhanced performance by emphasizing engaging captions for photo posts.
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