Timothy Armoo's success lies in matching successful existing ideas to different contexts: 'I look at things that have already worked elsewhere and then I just match them up to different things.'
Fanbytes' origin came from observing successful US models and adapting them to the UK market for a Generation Z audience, blending influencer marketing with traditional advertising.
Despite not starting with an original idea, Armoo's approach led Fanbytes to be acquired by Brainlabs in 2022, making him a millionaire by 30.
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