American creators are migrating to competitors like Instagram Reels and YouTube Shorts amidst the looming TikTok ban, revealing a desire for new social media destinations.
Xiaohongshu, or Red Note, is unexpectedly gaining traction among American users, highlighting dissatisfaction with existing platforms and the impending TikTok ban.
Christina Shuler, a small business entrepreneur, joined Red Note as a way to engage with a new platform and influence government views on social media restrictions.
As a Chinese-owned app, Red Note faces regulatory challenges similar to TikTok, raising questions about the longevity of its appeal to American users.
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