Alex Hofmann, founder of 9count, believes the future of social networking will center around private networks that emphasize genuine friendships over commercial content. Following his departure from Musical.ly, Hofmann established 9count in 2019, focusing on mobile apps like dating and friend-making platforms. With a saturation of influencers and ads diluting personal connections, Hofmann advocates for simpler social platforms. He identifies a growing frustration with current social media policies and commercialization as a catalyst for this shift towards niche communities and real-world connections.
"We finally are at a tipping point because of frustration with policy changes, algorithmic feeds, privacy breaches, excessive commercialization; it's time for a change."
"We are seeing a shift from social networks to social media to media."
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