Building a solid and effective marketing strategy means thinking about the present and the future. Ideally, a strategy should focus on a variety of activities that are designed to drive business in the short, medium and long term.
However, these activities are crucial for establishing a business's online presence and play a major role in developing its core reputation. It may take time for activities like these to reach the target audience, but with consistent effort, and the right approach, it typically pays off in a major way.
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