The brand really shifted from marketing mostly to men to women now, Shelley E. Kohan, a retail management professor at Syracuse University, said of Stanley.
The Buy Guide, a blog that recommends products for consumers, featured Stanley's 40-ounce Quencher cup, calling it the one in an Instagram post. Two years later, the team behind The Buy Guide two sisters and their cousin reached a deal with Stanley to sell the cups wholesale and quickly sold 5,000 units.
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