A committee approved the measure in a 50-0 vote last Thursday, moving it forward to the House. Spending on TikTok was at nearly $1.2 billion in Q4 of 2023, 43% more than the $805 million spent during Q1 of 2023, according to ad intelligence platform MediaRadar.
'They've [TikTok has] demonstrated that they know their audience, that they know how to deliver content that can catch fire with the audience, and that's been something that, as advertisers, we are latching on to,' said Jennifer Kohl, chief media officer at VML ad agency.
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