[A few brands] had worked with a couple of the very large media consulting companies that are out there. They were very expensive, and [the client] thought, 'Well, we just can't sustain that, but we can work with experts and bring them in to advise us.' Doug Ray, founder, Ray Media Advisory
"Big picture, the agency world is going through fundamental transformation [and] restructuring significantly. There is a big drain of senior experienc
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