The phrase 'raise your ya ya ya' caught public attention when Jodie Langel, a vocal instructor, posted a TikTok teaching a student the high notes from the musical 'Mean Girls'. The video gained over 28 million likes and significantly boosted both Langel's and her student's social media presence. Langel embraced the trend, hiring a manager and launching merchandise, asserting her commitment to teaching despite the viral fame. The trend's origins trace back to a vocal demonstration at a Texas Thespians conference, showcasing Langel's unexpected impact on social media.
"I can't believe this trend has lasted so long, but I'm thrilled," Langel tells TODAY.com.
"All this crazy 'ya ya ya' thing will eventually die down, but the teaching is inherent to who I am and who I always will be, and I'll continue to do that."
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