Why Every CMO Needs to Know Their Search TAM
Briefly

Organic marketing provides sustained growth by diversifying strategies, different from paid ads' scalability limitations due to escalating costs.
To calculate Search TAM effectively, marketers need to avoid artificially limiting opportunities and consider organic search's potential impact.
Paid advertising's scalability is hindered by increasing costs, necessitating diversification before reaching saturation point despite favorable unit economics.
Read at Hubspot
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