Why Dentsu India is leveraging its heritage to launch the 'modern creative agency'

Amit Wadhwa emphasizes that reviving Webchutney and Isobar is integral to Dentsu Creative India's vision of the 'modern creative agency', reflecting a commitment to creativity.

The decision to reinstate Webchutney and Isobar indicates a strategic shift away from agency consolidation, as Dentsu recognizes the need for specialized talents to enhance creativity.

Webchutney's success and recognition, particularly with the award-winning 'The Unfiltered History Tour', has reaffirmed the decision to retain these strong local brands within the agency's portfolio.

Isobar's global expertise in digital and social media complements the unique capabilities of Webchutney, providing a robust foundation for Dentsu Creative's future offerings in India.

Read at The Drum