Why creators' pushback against Honey is about more than skimmed affiliate revenue

"It's the pure irony of the fact that the biggest creators on YouTube - the exact ones who were promoting it - were the ones that were hurt most by what Honey is doing," said YouTuber Bennett "@moneymindnews" Santora.

"Having been promoted by big YouTubers, the controversy surrounding Honey has turned into a significant issue, evidencing how it indirectly undermines their future sponsorship opportunities."

"Affiliate marketing is a significant revenue stream for many creators, and estimates suggest that Honey may have skimmed millions from these creators, impacting their earnings profoundly."

Read at Modern Retail