Why creators' pushback against Honey is about more than skimmed affiliate revenue

A growing group of digital creators are challenging the Honey browser extension, claiming it undermines affiliate revenue and future brand partnerships by swapping links.

YouTubers, including legal experts, have initiated a class-action lawsuit against Honey, alleging that its practices have caused significant financial harm to creators.

‘It's the pure irony of the fact that the biggest creators on YouTube - the exact ones who were promoting it - were the ones that were hurt.’

The impact of Honey's link-swapping on creators is severe, threatening billions in potential future earnings from brand partnerships, as claimed in the lawsuit.

Read at Modern Retail