According to data insights company Launchmetrics, in just 48 hours the White ads generated $12.7 million in media impact value (MIV).
On January 10, the UK's Advertising Standards Authority (ASA) banned a Calvin Klein advert starring musician FKA Twigs, stating that the images focused on her physical features rather than the clothing, to the extent that it presented her as a stereotypical sexual object.
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