Why a Positive Brand Reputation Online Is So Important | Entrepreneur
Briefly

In the digital era, an entrepreneur's playground is no longer limited to the brick-and-mortar storefront. It extends into the vast, hyperconnected, always-on world of the internet. Here, a positive brand reputation is not just a nice-to-have; it's a must.
These days, the internet, most notably Google, tends to be the first place consumers encounter your brand. And much like a firm handshake and warm smile often set the tone once a customer walks through your door, your company's presence in search results and review sites do the same on the web. A positive online reputation establishes your brand as welcoming, trustworthy, and reliable, making that first digital impression a truly lasting one.
Word-of-mouth has always been a powerful tool for businesses, and in the internet age, its influence has multiplied almost exponentially. Positive online reviews and testimonials can spread fast, reaching a wider audience than traditional word-of-mouth ever could.
Read at Entrepreneur
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