Why a martech company is launching an all-in-one tool to simplify, measure the gaming advertising landscape
Briefly

Marketers are racing to help brands better understand the opportunities in gaming, and a new player has officially joined the scramble.
At its core, Gameview is a data management platform that allows users to build, activate and measure the performance of gaming advertising campaigns in all their various forms, including intrinsic advertising and more immersive metaverse activations.
Read at Digiday
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