That's according to 'Burning Platforms', a new report from AAR and The Drum, which serves as the industry's temperature check on the concerns and challenges keeping CMOs awake at night within their marketing ecosystem.
The research finds that the majority (59%) of senior marketing decision makers have made significant changes to their people, partners, processes and platforms - notably through team restructures, agile processes, more automation and experimenting with AI to drive creativity - but they are still struggling to make everything work well together.
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