"Over the last two years there's been a rise in people on social media creating content fetishizing old money as an aesthetic, reminding each other that 'money talks, wealth whispers' and that the habits of the truly wealthy are subtle and understated."
"Last month, The Row received massive investments from a cohort that includes Chanel owners Alain and Gérard Wertheimer via their fund Mousse Partners, and L'Oreal heiress Françoise Bettencourt Meyers via her firm Tethys Invest."
"The Olsens launched The Row in 2006, originally with the goal of creating the perfect white t-shirt. It wasn't their first foray into fashion; two years earlier, they had started with a line of girls' clothes for Walmart..."
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