Meta is introducing new tools for WhatsApp users to manage marketing messages more effectively, allowing them to unsubscribe while still receiving essential communications.
The upcoming feature will enable users to opt-out of marketing texts while still getting critical messages like order updates and authentication codes.
Users can manage their preferences with the ability to opt back in if they decide they want to receive promotional messages from businesses.
WhatsApp's evolution into a platform for businesses brings challenges like spam, prompting these new granular controls to help users manage their messaging experience.
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