Gaming ad revenue growth has stagnated at 5.1% year over year, demonstrating a decline in market share as it drops from 3.8% to 3%.
Despite Apple's ATT policy change affecting mobile game developers, gaming ads are struggling in growth while other sectors like digital out-of-home are advancing.
With platforms like Google enforcing changes that do not align with customer preferences, advertisers in certain verticals are feeling the pressure of 'upgrades'.
There is a growing concern about whether associating campaigns with less favorable content impacts brand perception and effectiveness in a political or social context.
Collection
[
|
...
]