Removing the paywall was the right decision for our mission and purpose at Time. We also wanted to make a very big strategic change for our business, working with the biggest, best-in-class brands to support their businesses. - Jessica Sibley, CEO of Time
Few publishers would implement a paywall if they could achieve commercial stability without one. So if Time is able to do so-it is not currently profitable-its success could offer a blueprint for others looking to find sustainability without a digital subscription business. - Felix Danczak, Global Head of Marketing at Zuora
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