What's Behind a Microtrend?
Briefly

Whether it's predicting Tomato Girl Summer or charting the rise of butter-yellow interiors, Sydney Gore is always three steps ahead in spotting trends by connecting different parts of culture to mirror the larger moment we're living in.
I appreciate that with TikTok, you don't have to be a creator; if you want, you can totally just be there as a lurker, and you can observe. I know some people treat Instagram that way, too, but it feels different to me.
Read at Architectural Digest
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