When planning our European expansion at Bearaby, we settled on the German market as an ideal fit due to its rapidly growing base of wellness consumers. A 2023 market report showed that 64% of Germans experience sleeping issues, but only 33% of them use sleep aids. Our in-house SEO team identified an increase in search volume for weighted blankets in Germany.
Broad quantitative data is a great place to start, but you'll want qualitative information to guide your decisions. Speaking to actual residents of your target region will help you determine your regional product-market fit, and give you an early sense of how you'll need to educate these consumers.
Timing is also key: We opted for a fall launch in Germany because of the seasonal appeal of weighted blankets in a cold climate, combined with the boost of holiday gifting opportunities.
Collection
[
|
...
]