Bluey, the biggest thing in preschool, is bringing in the bucks, is beloved by parents, and this week was bestowed a 'super-sized' episode that looks suspiciously like a 'movie.
Brand building for preschool IP has always been big business. Success brings multiyear revenue streams of billions, and the tail can be long (who says animal and finance puns don't mix?). PAW Patrol did it in a decade. Peppa Pig is now 18, officially of drinking age.
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