"When I started The Go! Agency, I thought being 30 days ahead meant I was being proactive. I had calendars, content and what I thought was control. In reality, I was just managing chaos with a pretty spreadsheet."
"Now? We're finalizing Q4 deliverables in August and testing campaigns by early September. That way, when the holiday madness hits, we're not creating - we're executing. And this isn't just an enterprise strategy. Whether you're a DTC startup, a B2B SaaS company or a one-person marketing team, planning early gives you the one thing your competitors won't have: momentum."
"If you're in marketing, here's what you should be doing right now: Reviewing Q1-Q3 performance to cut what's not working and double down on what is Updating last year's holiday campaigns while there's still time to test new angles Writing your email flows and SMS sequences so they're ready by October Locking in vendors, platforms and partnerships before placements fill up Coordinating team bandwidth to avoid last-minute scrambles"
Q4 is the highest-impact marketing quarter and requires months of advance preparation to capture holiday demand. Teams that finalize deliverables in August and begin campaign testing by early September enter the season ready to execute rather than create. Early planning includes reviewing year-to-date performance, updating past holiday campaigns, writing email and SMS flows, locking vendors and partnerships, and coordinating team bandwidth. These actions preserve momentum, prevent last-minute vendor shortages and reduce scramble-driven mistakes. Planning early benefits all organizations, from DTC startups and B2B SaaS companies to solo marketers, by delivering tested campaigns and operational readiness for peak-season conversion.
Read at Entrepreneur
Unable to calculate read time
Collection
[
|
...
]