What Kamala Harris can learn from brands about marketing to Gen Z
Briefly

Vice President Harris will need Gen Z support in the 2024 election, where meme culture reflects youth sentiment. Harris's team is adapting to meme trends for engagement.
Campaigns must strike a balance between genuine grassroots support and avoid clumsily co-opting expressions. Brands have faced backlash for misusing slang or inauthentically adopting trends, risking disengagement from the target audience.
Read at Fast Company
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