You may be surprised by how fundamental some of those things are to the accessibility of a product or a business. The obvious ones may be language, which can be a complete barrier. But you also must think through more abstract things, like the sort of devices people are using.
Companies must first lay out the business case and create what Levot calls a 'culture of urgency' around it. Software development takes longer when you take into account these customs and social conventions. Creative takes longer to produce. You need more people in the room making decisions.
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