What does the future hold for creativity? Leaders share their plans for 2025
Briefly

"2025 won't be about trends; it'll be about paradigm shifts. One of the biggest shifts in our industry will be in how brands are built: not as static entities, but as dynamic systems that grow, shift, and evolve just like the people they serve."
"Brand strategy can no longer be a conversation happening in marketing silos. It needs to be part of the company's decision-making at the highest level. Our focus will be on helping leadership teams understand that a brand isn't just a nice marketing effort; it's their most powerful business-building asset."
"We believe that there will be a need for increasingly flexible brands, brand systems that can adapt across mediums and communication styles, enabling companies to engage with diverse audiences in an increasingly complex landscape."
Read at Creative Boom
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