"Founded in 2015, the voice, video and text communication service Discord was once the domain of gamers. Now, more than 78% of its 250 million monthly active users say they don't use it for gaming purposes at all, but instead go there to hang out and talk with their friends and communities about all manner of interests in a UI somewhere between Reddit and Slack."
"There are no native advertising tools on Discord, so it's not a case of moving Instagram spend and creative to a new platform. Early movers are having to pioneer an approach. How brands can activate on Discord There are several ways brands can get involved on Discord, but generally, it involves either creating communities or interacting with existing ones. Logan Jory is the founder of Wildfire, a company touting a neat Discord server growth tech."
Discord launched in 2015 as a voice, video and text service for gamers but now over 78% of its 250 million monthly active users use it for non-gaming purposes, gathering to hang out and discuss diverse interests in a UI between Reddit and Slack. Brands are experimenting with community building, advertising reach, product testing and feedback on Discord. There are no native advertising tools, requiring early movers to pioneer approaches. Brands can create communities or engage existing ones. Wildfire offers Discord advertising products, including broadcasts that use bots to deliver personalized sponsored recommendations. Wildfire also produces bespoke content, assigns roles, and runs live events and games with brand ambassadors.
Read at www.thedrum.com
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