"With the strapline one platform, one audience, one inventory,' Westfield Rise pitches the ease of bringing media planning, brand experience expertise and data partnerships under one roof. As the owner of 85 global stores, with 1,700 digital billboards and 230 brand experience locations, URW has lofty plans to double its media revenue by 2024. Opening Westfield Rise is the final phase of its revenue-doubling strategy."
"To help it reach its goals, URW appointed long-standing senior staffer Candice Mayer-Gillet to head up Westfield Rise as managing director overseeing 50 employees. We [Westfield Rise] can now create bespoke 360 packages with an international team going from briefing to operations and insights, Mayer-Gillet explains. Westfield Rise was born out of a need by URW to reorganize to better focus on the media retail side of the business. Prior to Westfield Rise, Mayer-Gillet admits URW's media proposition wasn't clear to the market."
URW launched Westfield Rise, an in-house media agency, to create campaigns for brands across its global media inventory and centralize media planning, brand experience expertise, and data partnerships. URW owns 85 global stores, 1,700 digital billboards and 230 brand experience locations and aims to double media revenue by 2024. Opening Westfield Rise completes the revenue-doubling strategy and places Candice Mayer-Gillet as managing director overseeing 50 employees. The agency will assemble bespoke 360-degree packages, manage all media assets for brands in 50 European stores, and can extend campaigns into URW's 24 US stores for global rollouts. Westfield Rise originated from a need to refocus on media retail.
Read at www.thedrum.com
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