"A survey by Getty Images states that 76% of people agree: 'It's getting to the point where I can't tell if an image is real'. And it's this simple sentiment of wondering whether something is real or not that raises an important question for us marketers and creators: How can we shift the narrative of doubt and start focusing on building trust instead?"
"I trust something when it makes me feel connected. So that's when it clicked for me: we double down on what AI can't replicate. We build connections. We build community. Real, human community. Because while technology can evolve, only people can scale trust. And in an age where so much feels synthetic, trust is about to become your most powerful asset."
Rising AI-generated content has created uncertainty about authenticity online, with 76% of people unable to tell if an image is real. Connection fuels trust: people trust what makes them feel connected. Marketers and creators should emphasize real, human community building because AI cannot replicate genuine relationships. Micro- and nano-influencers build deeper trust and higher engagement by prioritizing connection over clout. Small businesses and creators already possess the capacity to nurture meaningful communities that grow through sustained interaction. Community-driven trust becomes a strategic asset that distinguishes human authenticity from synthetic content.
Read at Buffer: All-you-need social media toolkit for small businesses
Unable to calculate read time
Collection
[
|
...
]