The Washington Capitals have announced a multi-year partnership with TikTok as their official away jersey sponsor, debuting the new jerseys on September 24, 2024.
The jerseys will showcase a monochrome TikTok logo in black alongside the Capitals' 50th anniversary patch, marking a significant milestone in their history.
In addition to jersey sponsorship, TikTok will be involved in presenting the Capitals' 50th Anniversary Celebration, enhancing fan engagement through various multimedia platforms.
TikTok's partnership extends beyond the Capitals to include branding initiatives with other Monumental Sports teams, highlighting a broader goal of leveraging sports for social media engagement.
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