Walmart's strong third-quarter earnings highlighted that upper-income households accounted for the majority of its share gains, showcasing strategic success with the Bettergoods brand.
The launch of Bettergoods targeted upper-income shoppers with a line of plant-based, organic, and gluten-free products, designed to rival leading national brands.
Bettergoods has shown a significant repurchase rate, growing its offerings to over 330 items in just three months, reflecting strong customer interest and satisfaction.
Walmart's innovative packaging strategy for the Bettergoods line aims to elevate product perception, with an artful design that emphasizes the quality of premium ingredients.
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