Walmart Realm is a trippy store geared toward Gen Z and Gen Alpha
Briefly

Walmart Realm creates virtual storefronts inspired by Pinterest trends like 'mermaidcore' and 'Wild West meets gothic glam,' crafted to appeal to younger audiences.
Emperia, the design firm behind Walmart Realm, emphasizes the importance of surreal environments to captivate customers and provide unique experiences on virtual platforms.
Read at Fast Company
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