Walmart has a wonderful community on X, and with a half a billion people on X, every year the platform experiences 15 billion impressions about the holidays alone with more than 50 percent of X users doing most or all of their shopping online, Joe Benarroch said.
Walmart's decision didn't come overnight, a person close to the matter said. The move was part of an escalating series of actions from the retailer, the person added, and the company will still keep running ads on other social media platforms like TikTok and Instagram.
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