As the Covid-19 pandemic's worst effects waned, brands and retailers found themselves grappling with the long-term impact on shopper behavior, jeopardizing the future of brick-and-mortar business.
The result: today's shoppers are pro-choice. They prioritize convenience, value, and sustainability more than ever before. They lean toward online and social media shopping, showing less loyalty to traditional brands.
Traditional brick-and-mortar stores are gone. These environments must now offer value beyond the purchase, as people yearn for real-world experiences and connections in a screen-dominated world.
In the Middle East and North Africa (MENAT) region in particular, shopping is a staple of the social fabric, and retail brands have risen to the challenge by transforming shopping into a lifestyle experience.
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