"The ban, signed into federal law and upheld by the Supreme Court, is a major blow to ByteDance, as TikTok's value in the U.S. is substantial. TikTok has 170 million monthly users in the U.S., contributing significantly to its estimated $10 billion revenue in 2022, despite larger global user statistics."
"Mark Zgutowicz notes that social networks like TikTok earn their highest revenue per user in the U.S., making it the most profitable market by far, with TikTok's U.S. revenue forming nearly half of its global total. This makes the American audience critical for ByteDance's valuation."
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