Urban Outfitters' 'Shift Happens' campaign targets back-to-school season, combining social media and in-person activations like the Space Shift event at The Chelsea Factory.
The campaign aims to empower Gen Z and bridge physical and digital experiences, leveraging influencer-created Pinterest boards brought to life at the activation, including live performances by artist Tinashe.
#urban-outfitters #back-to-school-campaign #social-media-marketing #pinterest-partnership #gen-z-targeting
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