Businesses today are confronted with high customer expectations, talent shortages, and economic instability, necessitating digital transformation for survival. Approximately 70% of transformation projects fail, leading to substantial financial losses globally. Achieving early stakeholder buy-in is critical but often challenging without immediate results. Therefore, companies must adopt technologies and strategies that yield quick wins alongside long-term goals, particularly through marketing technologies that provide vital customer insights. This approach not only supports transformation initiatives but also helps to change outdated perceptions of marketing as a cost rather than a catalyst for revenue generation.
In today's fast-paced world, businesses face rising customer expectations and talent shortages, making digital transformation essential for survival.
Around 70% of transformation projects fail, costing over $2.3 trillion globally, emphasizing the importance of early buy-in and quick wins.
#business-transformation #digital-transformation #marketing-technology #customer-insights #stakeholder-engagement
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