Ulta's Guest-Centric Strategy Is the Future of Beauty
Briefly

"They might be thinking, 'I don't have huge marketing dollars to drive awareness. How can I build my brand?' And that's where Ulta Beauty shines—we take pride in being the ultimate brand builders."
"Her focus on understanding micro and macro trends enables her to anticipate guest desires and address their pain points. ... This predictive approach has been key to Ulta's innovative marketing strategies."
Read at Adweek
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