This enables us to actually act in North America in the way we do in the U.K. and stop people in their path in a busy day - slow us all down a little bit and have a joyous moment even if they're not Toast customers. It's a beautiful thing to see something different in a window and it doesn't need to be a garment. It may be a work of art. It may be a beautiful bedspread. It could be just some gorgeous plants.
The U.K. stores are just done with such immaculate care and so much attention to detail. I want to make sure the New York community, who we know are endlessly discerning, will have the same experience.
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