Across the matches, pub and bar sales were driven by a 13% growth in customers and a 22% increase in the number of drinks rounds bought. The final of the Euros resulted in a 39% increase in sales at pubs and bars.
The entertainment sector also saw an 8% increase in sales, thanks to businesses hosting match viewing events. Experian forecasts a £233 million economic boost from the summer of sports.
Colin Grieves from Experian emphasized the vital role of sporting events in bolstering the hospitality sector, helping businesses to thrive amidst economic challenges.
Businesses in the hospitality and entertainment sectors are encouraged to focus on major sporting events like the Euros and Olympics to drive sales and ensure business growth.
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