Shortly after running its first paid ads on Twitter this spring, cannabis conglomerate Curaleaf saw its following on the platform balloon by 300%, while its competitor Trulieve got a 214% boost in its web traffic.Senior leaders at both companies hailed the newfound ability to buy media on the popular but problematic social channel, which broke ground in February as the first mainstream platform to accept ads from weed marketers.
#relationship #consistently #executive-vice-president #stereotypes #programmatic #groundbreaking #legalization
[
add
]
[
|
|
...
]