Twitch is just another piece of the video content portfolio at Amazon's upfront debut
Briefly

from Digiday9 months ago
Twitch is considered a brand for gamers within Amazon's content portfolio, not a primary streaming platform, signifying a shift in its positioning.
Digidayhttps://digiday.com/marketing/at-amazons-upfront-debut-twitch-is-just-another-piece-of-the-video-content-portfolio/
Amazon includes Twitch under Prime Video, focusing on attracting brands, rather than spotlighting Twitch as a separate advertising platform.
Digidayhttps://digiday.com/marketing/at-amazons-upfront-debut-twitch-is-just-another-piece-of-the-video-content-portfolio/
Read at Digiday
#twitch #amazon #streaming #content-portfolio
[
|
]