Jess Rauchberg, a researcher on digital media cultures, told Business Insider that some fans felt that 'the rug's been pulled out from underneath them.' Frustration swelled as followers questioned the credibility of their trusted creators after predictions of a Kamala Harris win turned out to be wrong. 'I placed my trust in you as a follower, and I trusted your brand, but your brand is no longer credible,' she added, reflecting the feelings of many disillusioned astrology fans.
The astrology industry is projected to grow from $14.3 billion in 2024 to $21.52 billion by 2032, indicating its rising popularity even amidst skepticism. With the community seeing 492,000 posts under the #astrology hashtag in the past year, platforms like TikTok have become key venues for astrologers. Notably, figures such as Nick Grigolia and Maren Altman dominate this space, using their platform to draw in paid customers despite recent controversies regarding predictions.
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