Rumble accuses Google of monopolizing the ad stack by acquiring companies and controlling the exchange, alleging a deal with Meta's Facebook to prevent competition. Google refutes the allegations, mentioning Rumble uses multiple ad services including Google's.
The lawsuit against Google was filed in the U.S. District Court for the Northern District of California. It follows the U.S. Justice Department's lawsuit against Google for digital advertising dominance abuse, recommending the sale of its ad manager suite.
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