Former President Donald Trump acknowledged his limited understanding of livestreaming, attributing some knowledge to his young son Barron, who informed him about the influence of internet personalities.
Tammy Gordon, a digital communications strategist, emphasized the maturation of campaigns' outreach programs, stating that influencers now play pivotal roles in media strategies for political communications.
Trump's engagement with controversial influencers like Logan Paul reflects a strategic approach to connect with the younger demographic, adapting to new media landscapes dominated by social media platforms.
Both major political figures, including Trump and Kamala Harris, recognize the shift in where voters acquire their news, adapting their campaigns to engage with content creators.
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