Ecommerce has transformed global business dynamics, enabling small businesses to expand internationally without losing the personalized service that distinguishes them in their local markets.
A transnational strategy allows businesses to combine global efficiency with local responsiveness, achieving economies of scale while tailoring offerings to meet cultural preferences.
The evolution of ecommerce has created a marketplace where small businesses can compete effectively, connecting efficiently with international customers while maintaining their unique service quality.
High global integration ensures consistent branding and operations, while high local responsiveness allows businesses to adapt their products and services to diverse cultural expectations.
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